LA INC. The Convention & Visitors Bureau

Address:
333 S. Hope St., 18th Flr.
Los Angeles
California
90071
USA
First Name
Katie
Last Name
Callahan-Giobbi
Email
kcallahan-giobbi@lainc.us
Phone
213-624-7300

Partner Voices

Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.