National Retail Federation (NRF)

Address:
325 7th Street, NW
Suite 1100
Washington
District Of Columbia
20004
USA
Email
newmans@nrf.com
Phone
800-NRF-HOW2

Partner Voices

Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.