Pasadena Convention & Visitors Bureau

Address:
171 S. Los Robles Ave.
Pasadena
California
91101
USA
First Name
Barbara
Last Name
Garcia
Email
cvb@pasadenacal.com
Phone
626-795-9311

Partner Voices

Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.