San Diego Convention & Visitors Bureau

Address:
401 B. St., Ste. 1400
San Diego
California
92101
USA
First Name
Christine
Last Name
Shimasaki
Email
shimo@sdcvb.org
Phone
619-232-3101

Partner Voices

Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.