Worcester County Convention & Visitors Bureau

Address:
446 Main Street
Worcester
Massachusetts
'01608
USA
First Name
John
Last Name
Gibbons
Email
jgibbons@worcester.org
Phone
508-753-2920

Partner Voices

Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.