London School of Economics and Political Science

Address:
Houghton St.
London
WC2A 2AE
United Kingdom
Venue contact title
Professor
Venue contact first name
Barry
Venue contact last name
Buzan
Venue contact telephone
+44-20-7405-7686
Fax
+44-20-7247-1226

Partner Voices

Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.