Penton's Waste360 Group harnesses the power of its many properties to serve the solid waste and recycling industry. The industry widely consumes this content in the form of websites, live events, online learning and digital opportunities and more and includes:ﾠWaste360.com, WasteExpo, The Global Waste Management Symposium, The Healthcare Waste Conference, the Waste360 Recycling Summit, and four topical and timely e-newsletters. For more information, visitﾠwww.waste360.com.ﾠ
Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.