Cost: None, due to the generosity of our sponsors; Signature Boston/MCCA, experient & Onstream Media

When: Thursday 9/24/15 1-2 pm Eastern Time

Moderator: Dana Freker Doody, VP Corporate Communications for The Expo Group

Guest Panelists: Mark Bogdansky, Vice President, Exhibit Operations at National Retail Federation, Kristin Torres Executive Director of Meetings and Events for National Cattlemen's Beef Association and Tasha Ventimiglia, Event Director for Labelexpo.


Find out from the show organizers who have achieved this distinction as they speak frankly about their objectives, decisions, teams and challenges along the way. Hear ideas to rethink the aspects of your show suffering stagnation and discover new methods for driving attendance, exhibit sales and overall engagement.


Partner Voices

Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.