Submitted by f@nt@il on Wed, 04/10/2013 - 05:53
The Winter Fancy Food Show is the largest marketplace on the West Coast devoted exclusively to specialty foods and beverages. It is the must-attend event for buyers from the top names in retailing and food service from across the U.S. and around the world. The 38th Winter Fancy Food Show in 2013 was the largest ever in attendance and exhibit space.
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Partner Voices

Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.