Submitted by f@nt@il on Wed, 04/01/2015 - 13:00

As North America's largest work truck event, the The Work Truck Show is a once-a-year chance to see all of the newest industry products, choose from dozens of industry-focused training courses, and gain access to technical engineering representatives from hundreds of exhibiting companies. The event also provides opportunities to interact with thousands of industry peers, meet with current suppliers and customers to find solutions to resolve technical issues, and talk shop at special events.

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Partner Voices

Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.