World of Asphalt Show & Conference is the asphalt industry's leading exposition and education resource, with a focus on the business and professional needs of asphalt, pavement maintenance and traffic safety industry professionals. Leading industry manufacturers and suppliers display their latest equipment, products and technologies for attendees to examine and compare product capabilities. The show also features industry-developed and expert-led educational programming on industry, business and management innovations and best practices. A New Products & Technologies Program helps attendees quickly find the products and companies they want to visit on the show floor. World of Asphalt is industry-run for the benefit of all show participants. More than 20 industry-related groups typically are official supporting organizations, and several industry organizations typically hold meetings and conferences in conjunction with the show.
Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.