Submitted by f@nt@il on Wed, 03/26/2014 - 07:48
World of Asphalt is North America?s leading international exposition and education resource for the asphalt, pavement maintenance and traffic safety industries. World of Asphalt features in-depth, industry-focused educational programming and comprehensive exhibits showcasing the latest technologies and innovations in asphalt-related equipment, products and services. World of Asphalt is co-located with AGG1 Aggregates Academy & Expo and in 2013 had a sold out exhibit floor with near-record registered attendance, more co-located industry groups and meetings than ever before, and record education ticket sales.
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Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.