Submitted by f@nt@il on Wed, 04/01/2015 - 13:00

WOC is the industry's only annual international event dedicated to the commercial concrete and masonry construction industries showcasing leading industry suppliers. WOC features innovative tools, construction machinery, construction equipment, safety training courses and training, technologies and unlimited networking opportunities to give you new ways to sustain and grow your business. World of Concrete is considered by many to be one of the top shows in the industry. The outdoor exhibit areas, including the hugely popular Artistry in Decorative Concrete, make World of Concrete THE event to attend.

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Partner Voices

Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.