World Dairy Expo is the international dairy meeting place, a five-day event showcasing the finest in dairy genetics and the newest technologies available to the dairy industry. Each year, 70,000 dairy producers, dairy enthusiasts and industry professionals from over 90 countries attend.
Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.