The Prairie Showcase is member invite only (not open to the public). With 600 booths and over 250 exhibiting companies. Year after year exhibitor booths are sold out and with a wait list. Retailers in the lumber and home improvement industry from across Western Canada (including BC, Ontario, Northwest Territories, & Nunavut) make the annual journey to Saskatoon for the excellent deals, new products, renew old friendships, make new ones and enjoy the entertainment.
Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.