Submitted by f@nt@il on Wed, 03/08/2017 - 02:59
AAO 2016 was the 120th annual meeting of the American Academy of Ophthalmology which is the largest ophthalmic meeting of its kind in the world. AAO 2016 attracted approximately 26,000 attendees and more than 550 exhibiting companies. AAO 2016 and Subspecialty Day is the foremost venue whereby its members receive continuing medical education. In addition, this five-day event introduces cutting-edge developments in ophthalmology through the largest ophthalmic tradeshow in the world.
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Personalization is one of those terms event organizers are hearing more often. It makes sense to personalize attendee experiences, for example. Exhibition and conference-goers want to be acknowledged and understood. However, there are other reasons to customize the way that customers consume an event. Event technology can make the job easier.   Delivering a Personal Experience