Executive Vice President of Event Services at Convention Data Services, has over 30 years of experience in the tradeshow industry. ConventionDataServices.com
Modern events accumulate huge amounts of data. Turning that data into an understanding of your audience in order to build attendance can be overwhelming. Fortunately, business analytics tools like CDS’ Data Sense® can do the heavy lifting, combining your different data sources for a detailed view of your event and audience. Introducing the Persona Tree!