Brian Burr is the vice president of WholesaleHats.com and has been a leader in the screen printing and embroidery of wholesale hats, beanies, visors and other promotional items for trade shows and events for over 30 years.
Modern events accumulate huge amounts of data. Turning that data into an understanding of your audience in order to build attendance can be overwhelming. Fortunately, business analytics tools like CDS’ Data Sense® can do the heavy lifting, combining your different data sources for a detailed view of your event and audience. Introducing the Persona Tree!