Craig Hoffend has been in the trade show and events industry for over 25 years.  He is currently Vice President of Business Development at Global Experience Specialists (GES).

 

Partner Voices

Modern events accumulate huge amounts of data.  Turning that data into an understanding of your audience in order to build attendance can be overwhelming.  Fortunately, business analytics tools like CDS’ Data Sense® can do the heavy lifting, combining your different data sources for a detailed view of your event and audience.  Introducing the Persona Tree!