Don Colliver is a trade show engagement consultant providing training, auditing, writing and presentation delivery services for companies including IBM, HP, Novo Nordisk, Starbucks and General Motors. Don specializes in stimulating next level engagement thanks to his performance background with Blue Man Group and Cirque du Soleil.
Personalization is one of those terms event organizers are hearing more often. It makes sense to personalize attendee experiences, for example. Exhibition and conference-goers want to be acknowledged and understood. However, there are other reasons to customize the way that customers consume an event. Event technology can make the job easier. Delivering a Personal Experience