George Hines is the Chief Information Officer of Global Experience Specialists and has just over 19 years of experience in various B2B companies in the marketing, live events, telecommunications, outsourcing and travel industries.
Modern events accumulate huge amounts of data. Turning that data into an understanding of your audience in order to build attendance can be overwhelming. Fortunately, business analytics tools like CDS’ Data Sense® can do the heavy lifting, combining your different data sources for a detailed view of your event and audience. Introducing the Persona Tree!