Jared Laidlaw is a digital marketing consultant and co-founder of Ellaw Digital, a boutique digital marketing agency. Jared helps event companies across the world achieve their attendance and ticket goals using Facebook and Google Advertising so that all the effort and stress put into event planning actually pays off.
Personalization is one of those terms event organizers are hearing more often. It makes sense to personalize attendee experiences, for example. Exhibition and conference-goers want to be acknowledged and understood. However, there are other reasons to customize the way that customers consume an event. Event technology can make the job easier. Delivering a Personal Experience