Jared Laidlaw is a digital marketing consultant and co-founder of Ellaw Digital, a boutique digital marketing agency. Jared helps event companies across the world achieve their attendance and ticket goals using Facebook and Google Advertising so that all the effort and stress put into event planning actually pays off.
Modern events accumulate huge amounts of data. Turning that data into an understanding of your audience in order to build attendance can be overwhelming. Fortunately, business analytics tools like CDS’ Data Sense® can do the heavy lifting, combining your different data sources for a detailed view of your event and audience. Introducing the Persona Tree!