Jeff Janes is Creative Director at GES. With more than 25 years of design experience, including more than 20 years at GES, his firsthand experience ranges from project leadership and creative strategy to designing exhibits, permanent installation, interiors, events and marketing.
Modern events accumulate huge amounts of data. Turning that data into an understanding of your audience in order to build attendance can be overwhelming. Fortunately, business analytics tools like CDS’ Data Sense® can do the heavy lifting, combining your different data sources for a detailed view of your event and audience. Introducing the Persona Tree!