John Foster is the vice president of OOH Media Strategy for EMC Outdoor, a media placement and planning agency specializing exclusively in outdoor and out-of-home advertising. With five years of OOH experience working in the trade show world, John is ensconced in the intricacies of events and how they tick. 

Partner Voices

As event professionals and destinations adjust, adapt and evolve in these uncharted waters, it is imperative that substantial resources be put in place for all of the people responsible for planning and executing trade shows, expositions and conventions. An example is Mohegan Sun, which built an industry-leading, COVID-19 Resource Center with a combination of pictures from recently held successful events (the property reopened on May 1, 2020) along with several widely available and informative documents, such as an evolving operational framework: