John Kimball, President and CEO at Convention Data Services, places great importance on the value of relationships in business and attributes his successful 21-year career in the tradeshow industry to this principle.
Modern events accumulate huge amounts of data. Turning that data into an understanding of your audience in order to build attendance can be overwhelming. Fortunately, business analytics tools like CDS’ Data Sense® can do the heavy lifting, combining your different data sources for a detailed view of your event and audience. Introducing the Persona Tree!