As the Digital Media Marketing Manager at a2z, Inc., Juli Cummins’ priority is to educate exhibitors and attendees about a2z’s online solutions that can enhance their event experience.
Modern events accumulate huge amounts of data. Turning that data into an understanding of your audience in order to build attendance can be overwhelming. Fortunately, business analytics tools like CDS’ Data Sense® can do the heavy lifting, combining your different data sources for a detailed view of your event and audience. Introducing the Persona Tree!