Kevin Miller, president & chief strategist at Frost Miller, is a recognized marketing expert with more than 30 years of experience. He leads Frost Miller’s work with associations and trade show organizers in the U.S and abroad, to strategically improve event brands to compete in today’s markets and effectively promote events to a diverse range of target audiences. He can be reached at email@example.com.
Personalization is one of those terms event organizers are hearing more often. It makes sense to personalize attendee experiences, for example. Exhibition and conference-goers want to be acknowledged and understood. However, there are other reasons to customize the way that customers consume an event. Event technology can make the job easier. Delivering a Personal Experience