Kevin Miller, president & chief strategist at Frost Miller, is a recognized marketing expert with more than 30 years of experience. He leads Frost Miller’s work with associations and trade show organizers in the U.S and abroad, to strategically improve event brands to compete in today’s markets and effectively promote events to a diverse range of target audiences. He can be reached at firstname.lastname@example.org.
Business success — you may think it’s all about the bottom line, but savvy CEOs like those at Apple, Starbucks and IKEA know otherwise. Although profits play a big role, it’s also important for companies to be socially responsible by considering their impact on the environment, their local economy and their customers. One way that companies can practice corporate social responsibility (CSR) is by incorporating it into company events.