Lauren Mulherrin is a project coordinator at bXb Online, a marketing agency uniquely focused on activating global business stories and experiences online.
Personalization is one of those terms event organizers are hearing more often. It makes sense to personalize attendee experiences, for example. Exhibition and conference-goers want to be acknowledged and understood. However, there are other reasons to customize the way that customers consume an event. Event technology can make the job easier. Delivering a Personal Experience