Mark Munhall is Senior Vice President, National Accounts at GES. He has more than 30 years experience in the event industry including over 13 with GES focusing on large national portfolio business including Advanstar, Reed, Microsoft and MP Associates.
Personalization is one of those terms event organizers are hearing more often. It makes sense to personalize attendee experiences, for example. Exhibition and conference-goers want to be acknowledged and understood. However, there are other reasons to customize the way that customers consume an event. Event technology can make the job easier. Delivering a Personal Experience