Marty McGreevy serves as DDR Corp.’s senior vice president and chief marketing officer. Previously, he was president of Cyclonix, an integrated marketing company that specializes in 3D articulation of corporate messaging.
Business success — you may think it’s all about the bottom line, but savvy CEOs like those at Apple, Starbucks and IKEA know otherwise. Although profits play a big role, it’s also important for companies to be socially responsible by considering their impact on the environment, their local economy and their customers. One way that companies can practice corporate social responsibility (CSR) is by incorporating it into company events.