Monica Wolyniec is the Director of Marketing at Boomset, a suite of event management apps that allows for exhibitors and attendees to experience a confident on-site registration process.
Personalization is one of those terms event organizers are hearing more often. It makes sense to personalize attendee experiences, for example. Exhibition and conference-goers want to be acknowledged and understood. However, there are other reasons to customize the way that customers consume an event. Event technology can make the job easier. Delivering a Personal Experience