As the Senior Director of Digital Marketing at a2z Inc., Nishita Jain leads her team in ideating and executing audience engagement campaigns and programs. Besides being responsible for identifying value-creating opportunities and developing the requirements to implement the strategy, she also oversees a2z's websites, blogs, newsletters, social media channels and digital communications.
Modern events accumulate huge amounts of data. Turning that data into an understanding of your audience in order to build attendance can be overwhelming. Fortunately, business analytics tools like CDS’ Data Sense® can do the heavy lifting, combining your different data sources for a detailed view of your event and audience. Introducing the Persona Tree!