Rich Vallaster serves as the Director of Professional services at a2z Inc., where he mentors and coaches a diverse team of talented professionals, as well as actively manages strategic accounts and ensures client success. Rich has worked on both sides of the “booth,” from co-founding an annual conference and trade show to speaking and exhibiting at over a dozen shows a year.
Personalization is one of those terms event organizers are hearing more often. It makes sense to personalize attendee experiences, for example. Exhibition and conference-goers want to be acknowledged and understood. However, there are other reasons to customize the way that customers consume an event. Event technology can make the job easier. Delivering a Personal Experience