Rich Vallaster serves as the Director of Professional services at a2z Inc., where he mentors and coaches a diverse team of talented professionals, as well as actively manages strategic accounts and ensures client success. Rich has worked on both sides of the “booth,” from co-founding an annual conference and trade show to speaking and exhibiting at over a dozen shows a year.
Modern events accumulate huge amounts of data. Turning that data into an understanding of your audience in order to build attendance can be overwhelming. Fortunately, business analytics tools like CDS’ Data Sense® can do the heavy lifting, combining your different data sources for a detailed view of your event and audience. Introducing the Persona Tree!