Rich Vallaster serves as the Director of Professional services at a2z Inc., where he mentors and coaches a diverse team of talented professionals, as well as actively manages strategic accounts and ensures client success. Rich has worked on both sides of the “booth,” from co-founding an annual conference and trade show to speaking and exhibiting at over a dozen shows a year.
Business success — you may think it’s all about the bottom line, but savvy CEOs like those at Apple, Starbucks and IKEA know otherwise. Although profits play a big role, it’s also important for companies to be socially responsible by considering their impact on the environment, their local economy and their customers. One way that companies can practice corporate social responsibility (CSR) is by incorporating it into company events.