As Shepard Exposition's Executive Vice President of Sales, Richard fosters a team-based culture with a winning attitude, inspiration and a passion for providing the most customer-centric service in the trade show industry.
Modern events accumulate huge amounts of data. Turning that data into an understanding of your audience in order to build attendance can be overwhelming. Fortunately, business analytics tools like CDS’ Data Sense® can do the heavy lifting, combining your different data sources for a detailed view of your event and audience. Introducing the Persona Tree!