Silke Hoersch is executive director of marketing and business development, EMEA region, for Ungerboeck. An experienced professional with over 15 years of experience in the event and IT industry, she develops and executes the Ungerboeck EMEA sales and marketing strategy and is responsible for customer and industry relations.

Partner Voices

As event professionals and destinations adjust, adapt and evolve in these uncharted waters, it is imperative that substantial resources be put in place for all of the people responsible for planning and executing trade shows, expositions and conventions. An example is Mohegan Sun, which built an industry-leading, COVID-19 Resource Center with a combination of pictures from recently held successful events (the property reopened on May 1, 2020) along with several widely available and informative documents, such as an evolving operational framework: