As Vice President of Strategy at FreemanXP, Stacy O’Connell boasts an exceptional track record of developing and executing strategies that build brands and generate revenue beyond expectations. Her diverse professional background spans virtually every aspect of both digital and face-to-face marketing, including acquisition strategies, digital marketing, traditional marketing, social media and PR.
Business success — you may think it’s all about the bottom line, but savvy CEOs like those at Apple, Starbucks and IKEA know otherwise. Although profits play a big role, it’s also important for companies to be socially responsible by considering their impact on the environment, their local economy and their customers. One way that companies can practice corporate social responsibility (CSR) is by incorporating it into company events.