As Vice President of Strategy at FreemanXP, Stacy O’Connell boasts an exceptional track record of developing and executing strategies that build brands and generate revenue beyond expectations. Her diverse professional background spans virtually every aspect of both digital and face-to-face marketing, including acquisition strategies, digital marketing, traditional marketing, social media and PR.
Modern events accumulate huge amounts of data. Turning that data into an understanding of your audience in order to build attendance can be overwhelming. Fortunately, business analytics tools like CDS’ Data Sense® can do the heavy lifting, combining your different data sources for a detailed view of your event and audience. Introducing the Persona Tree!