Toby Heelis is the CEO of events management company Eventopedia. He has spent the last 20 years operating and marketing event venues. As cofounder of a PR platform in 2001 and an events-based private club in London, Toby developed his passion for technology and digital marketing. He has refined his experiences as marketing director at the leading large event venue in London, The Brewery.
Modern events accumulate huge amounts of data. Turning that data into an understanding of your audience in order to build attendance can be overwhelming. Fortunately, business analytics tools like CDS’ Data Sense® can do the heavy lifting, combining your different data sources for a detailed view of your event and audience. Introducing the Persona Tree!