Tom Merrill, GES' VP Business Developmen,t has worked with GES for over 25 years and is responsible for building account teams for complex multi-divisional clients.
Modern events accumulate huge amounts of data. Turning that data into an understanding of your audience in order to build attendance can be overwhelming. Fortunately, business analytics tools like CDS’ Data Sense® can do the heavy lifting, combining your different data sources for a detailed view of your event and audience. Introducing the Persona Tree!