Vicki Lepore is an Account Executive at SmartSource Computer & Audio Visual Rentals based in the Chicago office. With over two decades of experience in trade show and meetings as well as extensive knowledge of the meeting industry’s technology and logistical needs, she also holds a Certification in Exhibition Management (CEM) through the International Association of Exhibitions and Events (IAEE).
Personalization is one of those terms event organizers are hearing more often. It makes sense to personalize attendee experiences, for example. Exhibition and conference-goers want to be acknowledged and understood. However, there are other reasons to customize the way that customers consume an event. Event technology can make the job easier. Delivering a Personal Experience