16 Ways Your Business Can Spread Positivity Right Now

August 18, 2020

Briquelle Neyens

Briquelle Neyens is a digital marketer at Skyline Exhibits’ corporate office in St. Paul, Minn. Besides immersing herself in trade show research and the ins and outs of exhibit sales, she also engages with Skyline’s wide-array of products and services from an insider’s perspective. She enjoys generating information to help trade show marketers be successful on the show floor.

With many people still stuck at home, continuing to distance from loved ones and longing for what used to be their normal daily activities, they are seeking out positivity in any way possible.

As a business with a platform, you have the opportunity to be that light and hope for your audience. You may have already seen businesses finding ways to make their social media a light in the darkness. And although your business can’t reverse the loss of jobs or loved ones, it can still find ways to spread a little bit of joy. As people now turn to social media to pass the time, take their mind off of things or because they are running out of activities to keep them preoccupied, this is where you can reach them.

Here is a list of ideas to get you moving on your social media strategy so that your audience is seeing more than just repetitive and gloomy news posts everywhere they look.


  1. Offer a giveaway! This gives people something to look forward to and spreads a little positivity while growing awareness of your brand. Businesses conducting giveaways often ask their audience to tag friends in the comments and follow their page, resulting in more followers for you as more and more people are tagged and want to enter!


  1. Share fun ideas for how people at home can make the most of life in isolation. This could be a partner workout that you share, a recipe your employees love making or a tip for drinking more water throughout the day.


  1. Depending on your industry, you could share a DIY project that requires materials from your store that they can order online with quick shipping. Share a “how-to” video so they can see from start to finish and picture their own finished project.


  1. Share how a product that you sell can offer your audience some relaxation among all of the stress. For example, if you are a company that sells essential oils and/or diffusers, share the benefits and how they can be effective at a time like this.


  1. If your industry doesn’t sell the most “relaxing” products, you can still create a list for the perfect at-home spa day and link to other positive brands outside of your industry. They might even return the favor and link back to your products at some point!


  1. Create themed gift baskets filled with your products that people can order for themselves or send to a loved one. For example, depending on your industry, you could create a plant lover box, a dog mom basket, a spa day treatment in a box or a baker’s box filled with ingredients to cook something that won’t require a trip to the store.


  1. Post only positive COVID-19 updates every day. For example, share positive stories of people beating the virus, air pollution being down, studies showing progress in a vaccine, just to name a few! Just be sure that you’re pulling from reliable sources before sharing.


  1. Share positive updates about your employees/team. Share to your Instagram, Facebook or Snapchat stories how they’re finding ways to stay busy and be productive from home. Let them be the ones to speak on camera and walk through their day so your audience can relate to a face rather than just reading about it in a post.


  1. Provide some good tips on working from home. A large majority of people are working from their homes, which is a new territory for many. Share what’s worked well for your employees and make sure it’s applicable for your audience.


  1. In a time when it’s difficult to support many of the businesses we love, reviews are an easy thing to do that make a big impact on businesses. Encourage your followers to leave positive reviews for their favorite shops and businesses and explain to them how much of an effect that they can have by doing that. People love feeling like they can make a positive impact, no matter how big or small.


  1. Offer up knowledge. To be an industry leader, share tips with those who look up to your business. Your audience will see that you know what you’re talking about and this creates credibility while being a positive light in your industry.


  1. Get some face time with your audience. If your doors are still closed, go live on one of your social media channels, answer questions and chat with your audience on the spot. To get people excited, let your audience know about your plans to go live ahead of time by posting to your social media. Tell them you’ll be sharing some exciting news about your company or that you’ll be choosing someone from the comments to receive a free product or service from you.


  1. Give your audience ideas on how to get outside so they don’t feel so cooped up. Rather than just saying, “Don’t forget to get outside for some sunshine and take a walk,” a handful of more unique examples include: creating an outdoor working space for a day in the yard, reading outside on the porch or on a blanket in the grass, enjoying coffee on the porch or waking up to catch the sunrise.


  1. Share a positive music playlist on Spotify and ask for recommendations from your audience. Music has the ability to be powerful, so being reminded to listen to upbeat, positive music could be a great mood booster for your audience! Share the recommendations you get so your audience can find a playlist for a genre they love.


  1. As you spread good energy, encourage your followers to do the same by sharing photos that will enter them in a drawing to win something from your company. You can then share some of these photos on your own social platforms! Feel free to get unique and ask them to use your hashtag so you can easily find the photos and so it also spreads some brand awareness.


  1. Ask your audience an open-ended question on one of your posts. For example, you could ask them to let you know in the comments, “What’s something that made you smile today?” or “What’s one thing that gave you hope today?” Putting a spotlight on the little things that make us happy can be a reminder for your audience to do more of those things that give them feelings of positivity.


Finding small ways each day to spread a little bit of positive energy can go a long way for your business and your brand. Your audience will take notice of these efforts and appreciate the daily positivity amid chaos and uncertainty.


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Partner Voices
Less than six months ago, Lisa Messina joined the Las Vegas Convention and Visitors Authority (LVCVA) as the first-ever chief sales officer after leading the sales team at Caesars Entertainment. A 12-year Las Vegas resident, Messina is a graduate of Cornell University’s School of Hotel Administration and serves on MPI International’s board of directors. TSNN had a chance to catch up with this dynamic leader and talk to her about her vision for the new role, current shifts in the trade show industry, creating more diversity and equity within the organization, and advice to future female leaders. Lisa Messina, Chief Sales Officer, LVCVA With Las Vegas becoming The Greatest Arena on EarthTM, what are some of the things you’re most excited about in your role? Our team was at The Big Game’s handoff ceremony earlier this month, and I couldn’t help but think, “We’re going to crush it next year!”  These high-profile events and venues not only drive excitement, but also provide unmatched opportunities for event planners. Allegiant Stadium hosts events from 10 to 65,000 people and offers on-field experiences. Formula 1 Grand Prix will take place in Las Vegas in November, after the year-one F1 race, the four-story paddock building will be available for buyouts and will also offer daily ride-along experiences that will be available for groups. And, of course, the MSG Sphere officially announced that it will open in September, ahead of schedule, with a U2 residency. It’s going to be the most technologically advanced venue as far as lighting, sound, feel, and even scent, and it will be available for buyouts and next-level sponsorships inside and outside. There’s no ceiling to what you can do when you’re doing events in Las Vegas.  Allegiant Stadium As the trade show and convention business returns to the pre-pandemic levels, what shifts are you noticing and how do you think they will impact the industry going forward? Our trade show organizers are very focused on driving customer experience. Most of our organizers are reporting stronger exhibitor numbers and increased numbers of new exhibitors, with trade shows proving to be almost or above 2019 levels. Now our organizers are really doubling down on driving attendance and focusing on the data to provide that individualized, customized experience to help attendees meet their goals and get the best value. Some companies continue to be cautiously optimistic with their organizational spend when it comes to sending attendees, but I think it will continue to improve. As the U.S. Travel Association makes more progress on the U.S. visa situation, we also expect a growing influx of international attendees. What are some innovative ways the LVCVA helps trade show and convention organizers deliver the most value for their events? We focus on customer experience in the same way that trade show organizers are thinking about it. We got rave reviews with the West Hall Expansion of the Las Vegas Convention Center (LVCC), so over the next two years, we will be renovating the North and the Central halls, which will include not just the same look and feel, but also the digital experiences that can be leveraged for branding and sponsorship opportunities.  Vegas Loop, the underground transportation system designed by The Boring Company, is also a way we have enhanced the customer experience. Vegas Loop at the LVCC has transported more than 900,000 convention attendees across the campus since its 2021 launch. Last summer, Resorts World and The Boring Company opened the first resort stop at the Resorts World Las Vegas , with plans to expand throughout the resort corridor, including downtown Las Vegas, Allegiant Stadium and Harry Reid International Airport. The LVCVA also purchased the Las Vegas Monorail in 2020, the 3.9-mile-long elevated transportation system that connects eight resorts directly to the convention center campus. This is the only rail system in the world that integrates fares directly into show badges and registration. For trade show organizers, these transportation options mean saving time, money and effort when it comes to moving groups from the hotels to LVCC and around the city. Also, the more we can focus on building the infrastructure around the convention center, the more it supports the customer experience and ultimately supports our trade show organizers. Scheduled to debut in Q4, Fontainebleau Las Vegas will offer 3,700 hotel rooms and 550,000 square feet of meeting and convention space next to LVCC.  What are some of the plans for advancing DEI (diversity, equity and inclusion) within your organization? We’re currently partnering with instead of working with a leading consulting firm, to lay the foundation and create a solid DEI plan and be the leader when it comes to DEI initiatives. The heart of that journey with the consulting firm is also talking to our customers about their strategic approaches to DEI and driving innovation in this space.  What are your favorite ways to recharge? My husband and I have an RV and we’re outdoorsy people. So, while we have over 150,000 world-class hotel rooms and renowned restaurants right outside our doorstep, one of my favorite things to do is get out to Red Rock Canyon, the Valley of Fire, and Lake Mead. Five of the top national parks are within a three-hour drive from Las Vegas, so there’s a lot you can do. We love balancing the energy of Las Vegas with nature, and we’re noticing that a lot of attendees add activities off the Strip when they come here.  Valley of Fire What advice would you give to women following leadership paths in destination marketing? I think it’s about being laser-focused on what you want to accomplish; building a team around you that lifts you and helps you achieve your goals; and being humble and realizing that you do it as a group. No one gets this done alone. Thankfully, there are a lot of women in leadership in this organization, in our customers’ organizations, and in this city that we can be really proud of. We’re a formidable force that is making things happen.   This interview has been edited and condensed. This article is exclusively sponsored by the Las Vegas Convention & Visitors Authority. For more information, visit HERE.