#Boothlove: Is Your Exhibit Getting the Love It Deserves?

October 5, 2013

Christina Hernandez

Christina Hernandez is new media coordinator at GES, where she manages GES’ corporate blog and their social media community.

Attention all exhibitors, I feel your frustration and completely get it now. Working at GES has really opened my eyes to how much time, effort, blood, sweat and tears go into exhibiting at a show or in some cases, (for most of you reading this), multiple shows a year. Do you ever feel like our efforts go unrecognized?

Welp, I must say that as anyone in marketing, event planning and in our industry in general knows, this is our reality. When the “A” leads are coming in, lots of praise is going out, but other than that, zilch, zero and a big ol’ nada. What if I told you there’s another way? Instead of waiting around for the praise, let’s earn it together! Or if I keep up this rant … I may need you to call the whaaaaa-bulance for me (rant ended here).

Let me introduce to you #boothlove. This new program was launched by the International Association of Exhibitions and Events (IAEE) and BizBash to recognize the best trade show booths all around the world. In order for us to show just how amazing our work is to the world, we need everyone’s participation! All you need to do is pull out your smartphone at the next tradeshow and, “See, Snap and Share.”

Whether you’re an exhibitor, show organizer, event consultant, strategic partner, or conference attendee, this contest is for you! It offers you not only a chance to show off your awesome work, but also be inspired and inspire others by gaining a “peek over the fence” for new ideas.

Here’s what you need to do:


1. SEE an excellent business-to-business tradeshow booth.


2. SNAP a picture with your camera or Smartphone.


3. SHARE the picture to Twitter or Instagram, being sure to include:


     – The #Boothlove hashtag.


     – The name of the company featured in the booth.


     – The name of the company who created the booth.


     – The name of the tradeshow.


4. Visit IAEE.com/Boothlove to see the gallery of submitted images.

A panel of industry experts will chose the top submissions, and then you will vote to choose the winner. The winner will be announced at IAEE’s Annual Meeting and Exhibition, December 10-12, 2013 in Houston, Texas.

Here’s An Example Tweet or Instagram Caption:


“Awesome booth for [COMPANY NAME] by [BOOTH CREATOR] at [TRADE SHOW NAME] [LINK] #BoothLove”

Submissions are open until Nov. 1. If you have any questions, please leave them in the comments below and I’ll get back to you.

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Overview: The award-winning Orange County Convention Center (OCCC) goes the extra mile to make every day extraordinary by offering customer service excellence and industry-leading partnerships. From their dedicated in-house Rigging team to their robust Exhibitor Services, The Center of Hospitality brings your imagination to life by helping you host unforgettable meetings and events. With more than 2 million square feet of exhibit space, world-class services and a dream destination, we are committed to making even the most ambitious conventions a reality. In October 2023, the Orange County Board of County Commissioners voted to approve allocating Tourist Development Tax funding for the $560 million Phase 5A completion of the OCCC. The Convention Way Grand Concourse project will include enhancements to the North-South Building, featuring an additional 60,000 square feet of meeting space, an 80,000- square-foot ballroom and new entry to the North-South Building along Convention Way. “We are thrilled to begin work on completing our North-South Building which will allow us to meet the growing needs of our clients,” said OCCC Executive Director Mark Tester. “As an economic driver for the community, this project will provide the Center with connectivity and meeting space to host more events and continue to infuse the local economy with new money and expanding business opportunities.” Amenities: The Center of Hospitality goes above and beyond by offering world-class customer service and industry-leading partnerships. From the largest convention center Wi-Fi network to custom LAN/WAN design, the Center takes pride in enhancing exhibitor and customer experience.  The OCCC is the exclusive provider of electricity (24-hour power at no additional cost), aerial rigging and lighting, water, natural gas and propane, compressed air, and cable TV services. Convenience The Center is at the epicenter of the destination, with an abundance of hotels, restaurants, and attractions within walking distance. Pedestrian bridges connect both buildings to more than 5,200 rooms and is within a 15-minute drive from the Orlando International Airport. The convenience of the location goes hand-in-hand with top notch service to help meet an event’s every need. Gold Key Members The OCCC’s Gold Key Members represent the best of the best when it comes to exceptional service and exclusive benefits for clients, exhibitors and guests. The Center’s Gold Key memberships with Universal Orlando Resort, SeaWorld Orlando and Walt Disney World greatly enhance meeting planner and attendee experiences offering world-renowned venues, immersive experiences and creative resources for their events. OCCC Events: This fiscal year, the OCCC is projected to host 168 events, 1.7 million attendees, and $2.9 billion in economic impact.  The Center’s top five events during their 2022-2023 fiscal year included:  AAU Jr. National Volleyball Championships 2023 200,000 Attendees $257 Million in Economic Impact MEGACON 2023 160,000 Attendees $205 Million in Economic Impact Open Championship Series 2023 69,500 Attendees $89 Million in Economic Impact Sunshine Classic 2023 42,000 Attendees $54 Million in Economic Impact Premiere Orlando 2023 42,000 Attendees $108 Million in Economic Impact