Adam Riggs is founder and CEO of Frameable, a suite of remote-first digital experiences, including its fully customizable virtual and hybrid event platform, Social hour.
Virtual and hybrid events have matured and evolved a great deal over the last couple of years, and they will keep connecting us long after the pandemic is over. Even as businesses move into pandemic recovery, events and conferences—a more than trillion-dollar industry—will largely remain virtual or hybrid for some time. Professional event planners will need to find virtual event solutions that provide a great attendee experience and are highly customizable.
Additionally, in-person event attendees will expect more from conference apps than just being a prompt for the room where their next session will be held. They’ll want the event technology to help them give speakers real-time feedback, contribute to live polling, and even matchmake to pair them up with mentors and new contacts.
After supporting all sorts of virtual events—from major industry conferences to massive alumni events for universities and even weddings, Social hour has learned that improving the experience is based on five major elements:
In the end, a virtual or hybrid event that is designed around human connection above all else will be the most successful. Rather than hours of video that attendees passively consume, it must be inspiring, thoughtfully designed and at least partially interactive for everyone involved. No one goes to in-person events just for the content. They go for the human connection.
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