Kristin Hovde is the Website Manager and Blogger for Smash Hit Displays, an online trade show display company that has many booths, accessories, and flooring available.
How to Cut Costs on Custom Trade Show Displays
The purpose of using custom displays at trade shows is to draw in as large a number of people as possible to your booth. Nevertheless, a successful display doesn't come easily, meaning you should equip yourself with information about how to display outstanding exhibits.
Managing expenditure and maximizing profits is a key factor for most businesses and it can be difficult to achieve at times. Purchasing a custom display is one way to get the attention you seek at trade shows and can be an affordable option, depending on the type of display and accessories you choose to add.
But most often, any money a company might make from using a custom exhibit at a trade show can be eaten up by the venue and other show expenses, thus affecting their profitability. For this reason, it is crucial to look for ways to minimize overheads as businesses try to get the most out of using these displays.
Here are some ways you can save your budget without sacrificing how you will look to the audience on the show day.
Purchase or rent lightweight modular displays
When you rent or buy lightweight, portable displays, you will not only reduce the initial cost of your display but you will also reduce the costs of shipping and storage. Again, these displays do not mean that you give up on the branding or look small. These exhibit systems come in different sizes and because they are modular, the same booth can allow for several configurations. With these types of displays, it's possible to show at different sizes using one scalable unit.
Plan and design outstanding graphics
The key elements that your audience will notice in the first few minutes are the graphics. Always ensure that your exhibits have less text and more eye-catching graphics since most of the people don't notice the text or they don't have time to read as they pass by your booth. Your graphics should also be easy to comprehend, especially to your audience. If you have to add several lines of text, ensure that the message is very captivating and that the points are in bullet form so they are precise and easy to understand.
Pay for the minimum space you require and also look for some free upgrades
Large trade shows often get exhibitors registering, only to cancel a few days before the show. With this knowledge, you can plan with your account manager a few weeks leading up to the show to check on the plan of the floor space. If there are any cancellations, it's possible there will be some empty booths next to yours. The management of the trade show would rather allow you to use the space rather than have their exhibition floor look deserted.
Recycling previous branding materials
You can also recycle some of your custom branding stuff by reusing them for your next event, so make sure you store them safely until the next trade show.
In conclusion, using a custom trade show display that is captivating and able to enhance profitability results in a successful show. These options are designed to help you manage costs while also achieving more success in your trade show program.