Blogs

Apr 11, 2019
Trade show games will make your booth a fun place to be on the business-like trade show floor. But just because your attendees are having fun doesn’t mean you’re being silly on the company dime – quite the opposite! Trade show games help you achieve serious marketing and sales goals, increasing the return on your marketing investment. Trade show games help increase awareness of your brand While trade shows are a fantastic place to get your company brand in front of thousands of potential buyers, guess what? There are hundreds of other companies who had the same thought and they are doing… more
Apr 09, 2019
Trade shows and sustainability aren’t often associated together. With huge amounts of materials and resources invested into creating single trade show stands (aka, exhibition booths), it’s no surprise that these events produce a high quantity of waste.  As sustainability becomes increasingly important, we make conscious decisions each day to reduce our carbon footprint and protect our environment. These same choices can be made when planning an exhibition stand. From reducing energy usage to re-using materials, you can start making changes towards an environmental change.  Choose energy… more
Apr 04, 2019
As most of you know, the safeguarding of personal data or as the GDPR calls it, personally identifiable information (PII), is a hot topic in the trade show industry. This started with the EU’s General Data Protection Regulation (GDPR) that became EU law on May 25, 2018, and continues with the enactment of several state laws, most notably the California Consumer Privacy Act (CCPA), which will become effective on January 1. First, a quick look back at the GDPR The GDPR covers all companies worldwide that work with the personally identifiable information of anyone residing in the EU, either… more
Apr 02, 2019
Events today are much more than the simple gatherings that they used to be. This change can majorly be attributed to the dawn of technology that has made its way into every aspect of event planning and execution. This transformation has made its way to the trade show and exhibitions industry as well. One of the key concepts that are leading this change is lead retrieval. Lead retrieval tools are the new “in” technology in the trade show and exhibitions industry, changing the way organizers facilitate exhibitor ROI through data generation. Before we delve into the topic of lead retrieval… more
Mar 28, 2019
Events play a fundamental role in a sales team’s ability to provide prospects with the best customer journey. Why? As a customer gets deeper into their journey, strategic face-to-face meetings must take place to close deals and ensure success. Strategic meetings, such as product demos, partner meetings, customer meetings, etc., are business-to-business meetings that can generate real outcomes. In fact, a recent Harvard Business Review study showed that 52 percent of respondents credit event marketing with driving more business value than other marketing channels. However, only 23 percent… more
Mar 26, 2019
Do you produce events? Trade shows? Conferences? Are you maximizing your revenue? If you think you are, maybe you should still read on because I think you will find a few nuggets below. Having spent the vast majority of my career in the events and show management industry and in talking to other show management professionals, keeping up with and coming up with innovative sponsorships can be a challenge.  In my last role, I had a great vendor with whom, when he was in town, I would go to dinner and “talk shop,” specifically about what creative things he was seeing in the industry. We would… more
Mar 21, 2019
Gone are the days when attendees expected to be confronted with stacks of products literature. Whether you have a limited design budget or if you’re just trying to set your booth apart in a crowded exhibit hall, minimalist designs can offer a fresh, inviting and modern alternative to busier layouts.  Here are some helpful design tips to make sure your booth doesn’t cause attendee overload: Declutter your graphics. Think about the overly busy billboards you sometimes see along a highway – you often can’t tell who the advertiser is, let alone what value proposition is being communicated. Does… more
Mar 19, 2019
In the trade show industry, the mantra of “if you build it, they will come” is not one to live by. With so much time and effort spent on the planning and execution of the show, shouldn’t an equal amount of time be dedicated to developing a communications campaign that ensures that all of the key audiences – exhibitors, attendees and yes, media – are aware of your show, what it is and why they should be there? When it comes to promoting a trade show, one of the tools that are often overlooked but could have the biggest impact and best return on investment, is public relations. Public… more
Mar 14, 2019
With March Madness right around the corner, I couldn’t help but think about how the teams that get to The Big Dance have just the right mix of game-winning strategies – sort of like the components that go into creating and managing a successful event app!  To make your event app a slam dunk, you need to consider some key factors that can make it a winning success. Here are the top tips event organizers should consider as they put together a game plan for winning over their attendees, sponsors and exhibitors!  The Coach Make sure the right person on your team is leading the event app effort… more
Mar 12, 2019
As conference organizers, we are always looking for ways to create new experiences that capture attendees’ attention, fuel their participation and keep them talking about the event long after they’ve returned home.  Aside from the draw of a keynote speaker, a trendy networking dinner or even volunteer opportunity, what other kinds of memorable and meaningful WOW is out there? Here’s a hint: It begins with some workout clothes.                                                                                                            Stretch Your Event Potential As a yoga teacher,… more