Blogs

Jun 07, 2018
While trade shows are predominantly still in-person affairs, there is an increasingly important digital component that goes into making an event a success. Your business’s participation in a trade show should involve your entire network – and your social channels are critical in engaging with and building your audience. With these five tips for incorporating social media into your next trade show, you’ll be sure to capitalize on your efforts and make the event worth your while.  Hashtags Are Your Friend At least on certain networks. Use them on Instagram and Twitter; leave them out on… more
Jun 05, 2018
Due to recent attacks on public events, it is becoming increasingly important for conferences and events to review their security. As the Head of Security of Swedish security and luxury hotel At Six in Stockholm, I have created six tips on how to achieve more secure public meetings and events. There is an increased need and demand for security hotels due to the many tragic incidents in the last years. Security issues need to be more prioritized in the hotel and conference industry today. As a meeting place for large groups of people, we must do our utmost to ensure their safety as much as we… more
May 31, 2018
I love the challenges they bring. I love the successes we share.I love the people they embrace. I love the anticipation from standing there on opening morning, through months and thousands of hours of hard work from everyone involved, to see people turning up. To see people walking in, with their own little face of excitement about what they're going to see today.Which leads me on to my point for Global Exhibitions Day 2018. People.GED is a day chosen to celebrate our industry and tell people on a global scale how great we are. How diverse we are. How exciting we can be! It's also a day for… more
May 30, 2018
For many corporate marketing or event departments, getting approval to add employee headcount is close to impossible. You may only have enough work to justify a part-time resource, or your events may be seasonal. Hiring a contract event manager can be a great way to make sure you get what you pay for, without excess overhead. What — you have some doubts? Let us guess: “But will they do as good of a job?” “How hard will they work if they’re not officially part of the company?” Important questions, certainly. Of course, you want to hire professionals who believe that “do good work” is a… more
May 24, 2018
Organizing and planning your business expo or event is difficult enough, let alone trying to get people to show up! Unfortunately, relying on the distribution of flyers, mail invites and word-of-mouth will not guarantee you the results of a successful event. Luckily, utilizing the power of social media allows you to expand your audience reach and generate buzz about your event online. Here are some social media tactics that have remained relevant, as well as upcoming trends to be aware of: 1.The Facebook basics With over 650 million active users, this is a slice of the pie you can’t afford… more
May 22, 2018
There’s no one secret to success when it comes to pulling off a successful trade show. Your preparation, goals, staff and presentation all contribute to your success and it pays to reflect on what you did well and where you can improve for the next time. A properly thought-out and well-written post-show report will be your blueprint for an improved showing in the future. Prepare and Take Notes Trade shows can keep a person very busy, there are a lot of things that need to be done and you’ll probably have a lot on your mind. Make an effort to find some time to write some notes over the… more
May 17, 2018
This is the third in a series of articles by Core-apps about Event Tech Trends Event organizers know the event app landscape continues to evolve. From changes in the Apple App Store to a continuous flood of startups, products and services penetrating the marketplace. Event organizers have no shortage of options to get an app out there, but one element of event app creation that should be consistent regardless of the platform is the user experience and the creative execution.  Here are some tips event organizers should consider as they work with their app team on the best possible UX (user-… more
May 15, 2018
As most of you know from the countless reminders online, the GDPR is the focus of much concern in the trade show industry. What is the GDPR and why is it relevant to you? The General Data Protection Regulation is a regulation in the EU law on data protection and privacy. The aim of the GDPR is to give more protection to an individual’s data in the digital age. In the trade show industry, the focus will be on the collection and processing of attendee data. And yes, even if you are a U.S. company, this regulation will likely affect you. If you do business with a company based in the EU or… more
May 10, 2018
Professionally, I’ve struggled with titles and their role in society for as long as I’ve been in the workforce. Rationally, I get the need for them – for many, it defines their career advancement as well as their ability to make company decisions and accountability.  Personally, I’ve always believed that it’s not necessarily the title of the individual that is important but rather what that person is capable of delivering – which frequently coincides but not always.  Society as a whole, however, has elevated the title of CEO to the point where I haven’t been comfortable accepting the title… more
May 08, 2018
Savvy event organizers have been keeping their eyes and ears glued to the news lately.  In addition to the European General Data Protection Regulation (GDPR) coming right around the corner and now with the Cambridge Analytica and Facebook controversy, event organizers are facing their own challenges when it comes to collecting and protecting event data.  Because they collect so much data from and about their attendees, organizers now face pressure to protect that information, while making sure everyone understands what data is collected and why. Collecting any kind of event data today… more