Blogs

Apr 24, 2019
The Secrets to Becoming a TSNN Top Trade Show If you pulled back the curtain from the Trade Show News Network team over the last few months, you might reveal something like this: busy event bees crunching numbers of square footage, attendance, venue locations and all the secret ingredients that go into compiling our annual TSNN Top Trade Shows list. But what is the recipe for culminating a place on TSNN’s prestigious list? After attending, reporting on or studying these amazing events, we’ve identified one key one ingredient: Each one on the list knows how to create buzz! If you would… more
Apr 23, 2019
Exhibitions are one of the best ways for marketers to gain face-to-face time with both potential customers and business partners, while also offering them a memorable experience. For this reason, many businesses spend a fortune on modular exhibition booths and promotional material in order to maximize the opportunity.  However, one of the best ways to enhance an exhibition, without breaking the bank, is to make intelligent use of push notifications. In this article, we examine their benefits and the various ways they can be used to improve the attendee experience at your next exhibition or… more
Apr 17, 2019
Why should all event profs stay on top of industry trends? Here’s a solid reason: Business to business trade shows generate a significant amount of revenue for business, consumers and e-commerce globally, and it’s expected to grow past nearly $16.8 billion by 2021, according to PwC. It’s our job at TSNN to report these tips and trends to our audience, especially when it involves how event professionals interact and engage with the world around them. Recently, we were inspired by a webinar discussing how to maximize ROI on venue experience with intelligent digital technology, produced by… more
Apr 16, 2019
Event planners wear a ton of hats. From juggling venues and caterers to managing staff members, selling sponsorships and negotiating with vendors, you have no shortage of responsibilities. If you don’t have an organizational strategy in place, that to-do list can become overpowering. While the highs of successful events are hard to match, the weeks leading up to those events are incredibly stressful. Most event professionals struggle through plenty of sleepless nights as they fret over important details, and they often have too many things on their plates to handle anything time-consuming. … more
Apr 11, 2019
Trade show games will make your booth a fun place to be on the business-like trade show floor. But just because your attendees are having fun doesn’t mean you’re being silly on the company dime – quite the opposite! Trade show games help you achieve serious marketing and sales goals, increasing the return on your marketing investment. Trade show games help increase awareness of your brand While trade shows are a fantastic place to get your company brand in front of thousands of potential buyers, guess what? There are hundreds of other companies who had the same thought and they are doing… more
Apr 09, 2019
Trade shows and sustainability aren’t often associated together. With huge amounts of materials and resources invested into creating single trade show stands (aka, exhibition booths), it’s no surprise that these events produce a high quantity of waste.  As sustainability becomes increasingly important, we make conscious decisions each day to reduce our carbon footprint and protect our environment. These same choices can be made when planning an exhibition stand. From reducing energy usage to re-using materials, you can start making changes towards an environmental change.  Choose energy… more
Apr 04, 2019
As most of you know, the safeguarding of personal data or as the GDPR calls it, personally identifiable information (PII), is a hot topic in the trade show industry. This started with the EU’s General Data Protection Regulation (GDPR) that became EU law on May 25, 2018, and continues with the enactment of several state laws, most notably the California Consumer Privacy Act (CCPA), which will become effective on January 1. First, a quick look back at the GDPR The GDPR covers all companies worldwide that work with the personally identifiable information of anyone residing in the EU, either… more
Apr 02, 2019
Events today are much more than the simple gatherings that they used to be. This change can majorly be attributed to the dawn of technology that has made its way into every aspect of event planning and execution. This transformation has made its way to the trade show and exhibitions industry as well. One of the key concepts that are leading this change is lead retrieval. Lead retrieval tools are the new “in” technology in the trade show and exhibitions industry, changing the way organizers facilitate exhibitor ROI through data generation. Before we delve into the topic of lead retrieval… more
Mar 28, 2019
Events play a fundamental role in a sales team’s ability to provide prospects with the best customer journey. Why? As a customer gets deeper into their journey, strategic face-to-face meetings must take place to close deals and ensure success. Strategic meetings, such as product demos, partner meetings, customer meetings, etc., are business-to-business meetings that can generate real outcomes. In fact, a recent Harvard Business Review study showed that 52 percent of respondents credit event marketing with driving more business value than other marketing channels. However, only 23 percent… more
Mar 26, 2019
Do you produce events? Trade shows? Conferences? Are you maximizing your revenue? If you think you are, maybe you should still read on because I think you will find a few nuggets below. Having spent the vast majority of my career in the events and show management industry and in talking to other show management professionals, keeping up with and coming up with innovative sponsorships can be a challenge.  In my last role, I had a great vendor with whom, when he was in town, I would go to dinner and “talk shop,” specifically about what creative things he was seeing in the industry. We would… more