Blogs
May 24, 2018
Organizing and planning your business expo or event is difficult enough, let alone trying to get people to show up! Unfortunately, relying on the distribution of flyers, mail invites and word-of-mouth will not guarantee you the results of a successful event. Luckily, utilizing the power of social media allows you to expand your audience reach and generate buzz about your event online.
Here are some social media tactics that have remained relevant, as well as upcoming trends to be aware of:
1.The Facebook basics
With over 650 million active users, this is a slice of the pie you can’t afford… more
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May 22, 2018
There’s no one secret to success when it comes to pulling off a successful trade show. Your preparation, goals, staff and presentation all contribute to your success and it pays to reflect on what you did well and where you can improve for the next time. A properly thought-out and well-written post-show report will be your blueprint for an improved showing in the future.
Prepare and Take Notes
Trade shows can keep a person very busy, there are a lot of things that need to be done and you’ll probably have a lot on your mind. Make an effort to find some time to write some notes over the… more
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May 17, 2018
This is the third in a series of articles by Core-apps about Event Tech Trends
Event organizers know the event app landscape continues to evolve. From changes in the Apple App Store to a continuous flood of startups, products and services penetrating the marketplace. Event organizers have no shortage of options to get an app out there, but one element of event app creation that should be consistent regardless of the platform is the user experience and the creative execution.
Here are some tips event organizers should consider as they work with their app team on the best possible UX (user-… more
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May 15, 2018
As most of you know from the countless reminders online, the GDPR is the focus of much concern in the trade show industry.
What is the GDPR and why is it relevant to you? The General Data Protection Regulation is a regulation in the EU law on data protection and privacy. The aim of the GDPR is to give more protection to an individual’s data in the digital age. In the trade show industry, the focus will be on the collection and processing of attendee data. And yes, even if you are a U.S. company, this regulation will likely affect you.
If you do business with a company based in the EU or… more
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May 10, 2018
Professionally, I’ve struggled with titles and their role in society for as long as I’ve been in the workforce. Rationally, I get the need for them – for many, it defines their career advancement as well as their ability to make company decisions and accountability.
Personally, I’ve always believed that it’s not necessarily the title of the individual that is important but rather what that person is capable of delivering – which frequently coincides but not always.
Society as a whole, however, has elevated the title of CEO to the point where I haven’t been comfortable accepting the title… more
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May 08, 2018
Savvy event organizers have been keeping their eyes and ears glued to the news lately.
In addition to the European General Data Protection Regulation (GDPR) coming right around the corner and now with the Cambridge Analytica and Facebook controversy, event organizers are facing their own challenges when it comes to collecting and protecting event data.
Because they collect so much data from and about their attendees, organizers now face pressure to protect that information, while making sure everyone understands what data is collected and why.
Collecting any kind of event data today… more
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May 03, 2018
Fresh out of the Art Institute of Pittsburgh (AIP), I joined the Rochester-based Giltspur Exhibits in 1976 when I heard that they needed another pair of hands to join their design department. I knew nothing about the exhibit industry at the time, but dove in, got up to speed and never looked back. My career took me to GE and later inspired me to create Creatacor alongside Russ Percenti.
Design is in my blood and that’s really what a successful exhibit or trade show is about: delivering great design, effectively.
The No. 1 aspect of the industry that has changed the most during my career is… more
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May 02, 2018
Trade show marketing is a great way to put your brand in front of your target audience through face-to-face demos and interactions. Unfortunately, trade show marketing can also be very competitive, as it's likely that many others at your trade show are offering the same product or service, and trying to appeal to the exact same audience.
With hundreds or even thousands of booths all set up at the same show, how can you make your business truly stand out? How can you generate leads without losing the attention of your potential customers to your competitors, even though you're all set up in… more
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Apr 26, 2018
So recently at Confex, we had a great panel of techxperts, hosted by James Morgan of Event Tech Lab, presenting a quick-fire round of 10 Top Tech Trends in Exhibitions, Awards, Galas and Corporate Events. My focus was on Exhibitions and I had 60 seconds per slide. I’ll try to summarize, in as few words as possible, to share some different perspectives for you to explore.
10. Marketing as a Service
This isn’t listed as number ten in a sliding scale of numero uno being the top trend. “MaaS” is at number ten because it encompasses pretty much everything else I covered. Marketing is changing.… more
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Apr 24, 2018
Finding the right speakers, and speakers of quality, is one of the most important aspects of creating a successful event. With the right speaker and the right topic, your attendees will be excited to hear what they have to say and will walk away with a meaningful experience.
Many events will have a “Call for Papers” where individuals from the industry or community are invited to submit a topic to be considered. This method can be effective to find great speakers for your event however, you might find that you see the same people and topics being submitted time after time. To help you in your… more
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Partner Voices
Overview:
The award-winning Orange County Convention Center (OCCC) goes the extra mile to make every day extraordinary by offering customer service excellence and industry-leading partnerships. From their dedicated in-house Rigging team to their robust Exhibitor Services, The Center of Hospitality brings your imagination to life by helping you host unforgettable meetings and events. With more than 2 million square feet of exhibit space, world-class services and a dream destination, we are committed to making even the most ambitious conventions a reality.
In October 2023, the Orange County Board of County Commissioners voted to approve allocating Tourist Development Tax funding for the $560 million Phase 5A completion of the OCCC. The Convention Way Grand Concourse project will include enhancements to the North-South Building, featuring an additional 60,000 square feet of meeting space, an 80,000- square-foot ballroom and new entry to the North-South Building along Convention Way.
“We are thrilled to begin work on completing our North-South Building which will allow us to meet the growing needs of our clients,” said OCCC Executive Director Mark Tester. “As an economic driver for the community, this project will provide the Center with connectivity and meeting space to host more events and continue to infuse the local economy with new money and expanding business opportunities.”
Amenities:
The Center of Hospitality goes above and beyond by offering world-class customer service and industry-leading partnerships. From the largest convention center Wi-Fi network to custom LAN/WAN design, the Center takes pride in enhancing exhibitor and customer experience.
The OCCC is the exclusive provider of electricity (24-hour power at no additional cost), aerial rigging and lighting, water, natural gas and propane, compressed air, and cable TV services. Convenience
The Center is at the epicenter of the destination, with an abundance of hotels, restaurants, and attractions within walking distance. Pedestrian bridges connect both buildings to more than 5,200 rooms and is within a 15-minute drive from the Orlando International Airport. The convenience of the location goes hand-in-hand with top notch service to help meet an event’s every need.
Gold Key Members
The OCCC’s Gold Key Members represent the best of the best when it comes to exceptional service and exclusive benefits for clients, exhibitors and guests. The Center’s Gold Key memberships with Universal Orlando Resort, SeaWorld Orlando and Walt Disney World greatly enhance meeting planner and attendee experiences offering world-renowned venues, immersive experiences and creative resources for their events.
OCCC Events:
This fiscal year, the OCCC is projected to host 168 events, 1.7 million attendees, and $2.9 billion in economic impact.
The Center’s top five events during their 2022-2023 fiscal year included:
AAU Jr. National Volleyball Championships 2023
200,000 Attendees
$257 Million in Economic Impact
MEGACON 2023
160,000 Attendees
$205 Million in Economic Impact
Open Championship Series 2023
69,500 Attendees
$89 Million in Economic Impact
Sunshine Classic 2023
42,000 Attendees
$54 Million in Economic Impact
Premiere Orlando 2023
42,000 Attendees
$108 Million in Economic Impact