Blogs

Feb 14, 2013
I just read a blog by Rachel O’Sullivan on checking after-show invoices.  She focused on material handling fees, but I have to say, you probably need to check all invoices for services you get at the show for accuracy. Human error There are times when your electrician or plumber or materials handler marks things for your booth as incorrect.  Put another way, how many times have you received crates that didn’t belong to you (that has happened to me a couple of times) or have had to go walking around a show floor for a clearly marked crate for your booth? (I push back if… more
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Feb 09, 2013
It’s great to hear visitors to your trade show booth say things like, “You’ve got just what I need!” or “We love working with your company!” or “Your booth really caught my eye!” But because trade shows are so complicated, it’s possible that, no matter how much you prepare, something could go wrong.  And as the trade show manager, you’re probably the first one who’s going to hear about it. How bad could it be?  Well, hearing any of these 21 things in your trade show exhibit will sound as bad as fingernails on a… more
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Feb 02, 2013
In a previous blog post, I shared how I helped my clients at the American College Health Association incorporate wellness into their events by providing healthier food options. While that was a great start, we wanted to take the wellness program even further. A little creativity was in order, but when it was all said and done, the end results turned out to be more successful than we imagined. After the menus were adjusted, the second part of wellness was to get people up and moving. Of course, we didn’t want to take away time from all the sessions, as education was the focus of the… more
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Jan 26, 2013
When you’re shopping for your next trade show display, it’s all too easy to focus just on the price.  After all, price is easy to judge – whoever costs the least, wins. And yet, price is not the same as value.  When you buy based on value, you find that spending a little more money may get you a lot more value in return. So here are 10 other criteria beyond price that experienced exhibit buyers know to look for. Let’s start with the display: 1.  Quality:  Be careful about buying a disposable display online, only to last for a show or two.  A… more
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Jan 26, 2013
This is the final part of a six-part series on WiFi at events. The last “C” is all about exercising your freedom of choice, putting the free market to work to ensure you receive the highest quality network for your event at the most competitive price. “I thought my only option was to use the venue’s in-house network” is something we hear far too often. Regardless of the default Internet “exclusivity” clause in your venue contract and event organizer “conventional wisdom”, the FCC’s Telecommunications Act of 1996 protects your freedom… more
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Jan 16, 2013
Hybrid Meetings are here to stay! There has been a lot of discussion, and worry, about how online content would impact the meetings industry. When the internet first exploded on the scene there were those who predicted the demise of the live meeting. Would people invest the time and money to travel to conventions if they could see the presentations on their computers? However, in-person gatherings are never going away, as humans are experiential beings who desire to share what they are learning and doing with others. In fact, the meetings industry is expanding again following the couple of… more
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Jan 12, 2013
There’s no doubt in my mind that it takes a strong, outspoken and extremely intelligent leader to command an organization like the Consumer Electronics Association (CEA). The International Consumer Electronics Show is the largest showcase in the technology industry, and when it comes to consumer electronics, they ARE the leader. Last year’s show boasted more than 153,000 attendees who interacted with 3,100 exhibitors covering more than 1.8 million square feet. Who does it take to lead an organization of such size and caliber? Adweekdescribes Gary Shapiro, president and CEO of CEA… more
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Dec 31, 2012
I am getting on my soap box as we close out 2012.  I see blog after blog talking about the importance of follow up of leads after a trade show.  This should be rather obvious, but clearly a topic where we continue to fall down.  Why go to a trade show and collect leads if you sit on them for months at a time?  I am going to assume we all have the good intention of following up, and something is happening to prevent that.   And, since we are all in holiday mode, with parties a go go, I am going to use that analogy to highlight three areas where I think the issue… more
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Dec 31, 2012
As the year comes to an end, we can’t help but think about what we want to achieve in 2013, both personally and professionally. People often want to start fresh each year, and the top resolutions are almost always about healthy living and balanced life styles. As event planners, we can take a lesson from this and make an effort to incorporate wellness into our meetings. So where do you start? The first and most obvious place to begin is your menus. Are they healthy and well balanced with assorted proteins, vegetables, and fruits, or are they sugar-loaded, carbohydrate-rich belly bombs… more
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Dec 25, 2012
Thanks to increasing commercialization, the advertising and marketing industries are contributing ever-larger volumes of waste each year. Marketing collateral and display stands use enormous amounts of paper. A considerable chunk of glossy brochures and handouts are not always properly recycled and use non-sustainable printing processes and chemicals harmful to the environment. Apart from wasting trees, the manufacturing process also carries a large carbon footprint. In fact, trade expo centers like the US and Middle East can emit up to 200,000 tons of carbon a year on the production of… more
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