Oct 16, 2018
One of the most important factors for success at a trade show is making sure you reach the right people in the room. Statistics show that upwards of  80 percent of trade show attendees have buying power– but not everyone will be in the market for your particular product or service. So, how do you make sure you’re attracting the right visitors to your booth? There’s a lot you can do before a trade show to help ensure the buyers you want show up, but one of the best tactics is to target them in your pre-show marketing efforts. Here are five steps to help you get started:   Segment your guest… more
Oct 11, 2018
With so much color, noise and evolution in the event tech landscape, it is sometimes a challenge to answer the question of “how can I get my stakeholders to buy the ticket and take the ride.” Yes, it is true that “If you build it, some people will come,” however early adopters and innovators do not represent the bell curve that is often required for event technology to be truly impactful. As such, here are six simple steps to consider when you are looking to encourage technology adoption at your event.   1. Align Event Tech with the Objectives of Attendees and Stake Holders The success of… more
Oct 09, 2018
We hear it all the time: video marketing is the way to go to help your business grow. Millennials want video. Video is sticky and keeps visitors on your website, helps lower your bounce rate and increase your SEO. So, the question is: how do we get and use video in our marketing programs and trade shows? One way to afford creating videos for your marketing content is to find as many uses for them as possible. You can create a video for your website and then do minor modifications to it so it can also be used in your trade show exhibit or include a link in your email marketing campaigns. I… more
Oct 04, 2018
Exhibiting at trade shows – how hard can it be? You just show up and talk to people, right? Actually, exhibiting is surprisingly harder than it looks. That said, trade shows still remain very popular (and even keep growing) because they can produce great results when done right. If you’re exhibiting for the first time, we want to help shorten your learning curve with these eight tips you need to succeed: 1. Know what your goals are for exhibiting Everything you do at trade shows should support your main sales and marketing goal. So, if you don’t know why you’re exhibiting, there’s no way… more
Oct 02, 2018
Touch is one of the first ways we learn as children. Toddlers are practically obsessed with being able to touch and feel everything so they can learn more. This is because the ability to physically touch and hold something can help increase our interest and help us understand things better. Touchable tech appeals exactly to this human nature to touch and experience things on our own. With simple solutions that engage more than just our brain but also our five senses, touchable tech is exactly what it sounds like: technology that you can touch. This technology has been a growing event trend… more
Sep 27, 2018
In the competitive meetings landscape, with a rise in smaller, more frequent events and continued emphasis for conventions and trade shows, planners are under immense pressure to deliver top-tier programs featuring those one-of-a-kind, local experiences that attendees increasingly crave. Destinations Marketing Organizations (DMO) and Conventions and Visitor Bureaus (CVB) are competing to garner the attention of event planners to entice future event bookings, but there is a clear disconnect between the parties. DMOs seem to find it difficult to communicate with meeting planners effectively… more
Sep 25, 2018
Trade show booths. If this phrase doesn’t excite you, you aren’t alone. We have all been to trade shows and seen countless booths without a single drop of inspiration between them. They are all too often boring. Stale. Corporate. With so many bland trade show booths out there, it’s no wonder that many people struggle to come up with engaging ideas for their own booths. How do you make something compelling, on-brand and unique when so much of what’s out there is so boring? Where can you draw a bit of inspiration from? Before you call up your old vendor and resign to a booth as uninspired as… more
Sep 20, 2018
Events need an audience. That fact may seem obvious, but with so many priorities it can be easy for planners to omit this step. Overlooking your audience’s needs can be detrimental, as the purpose of an event is to create enjoyable and memorable personalized experiences. So, reprioritize. Use audience segmentation to identify attendee needs, wants and interests, and then implement target preferences into your planning process. Audience segmentation provides a number of benefits and advantages. By including this essential step, you can: Calculate the investment level needed and strategically… more
Sep 18, 2018
Fandom conventions aren’t just gatherings for “geek culture,” they’re big business. According to an Eventbrite study, the industry is currently worth $4 billion. The standard-bearer of these events is Comic-Con. In 2017, more than 135,000 people and north of 725 exhibitors attended the San Diego show, while a record 200,000 tickets were sold to the New York festival. These numbers point to an industry that will only continue to grow in popularity, profitability and participation. However, bigger doesn’t always mean better in the event industry. As fandom gatherings become more popular, old… more
Sep 17, 2018
Waste is one of those issues that affects all aspects of the triple bottom line (which measures the social, environmental and financial performance of events): people, planet and prosperity. Fortunately, there are some easy steps to follow that can have a big impact on our performance in this area.  Here are five simple ways to help reduce and manage waste at your next event: Use less: The first step in reducing waste is to start by using less. When making your purchasing decisions, select only items that are needed to drive event objectives. Maybe this seems obvious, but too often we buy… more