Blogs

Apr 14, 2017
Event professionals know all too well the pressure to increase revenue each year. Budgets get tighter, costs are cut and yet the attendee experience is expected to improve – and so is attendance! So how do organizers balance this list of competing priorities while still increasing event revenue? One solution is to find additional revenue where no one is looking. For instance, by adding a few creative sponsorships, you can generate extra revenue without compromising the attendee experience. These kinds of sponsorships can fund other aspects of your meeting which you would not be able to afford… more
Apr 07, 2017
Everyone has an opinion. In our industry, one of the most talked about subjects today is lead generation and ROI. There are a lot of posts, blogs and commentary about the subject that have been doing the rounds with a large proportion of those people adamant that their way is right. Here’s my way … I was fortunate enough to be invited to the Event Tech Talks panel discussion titled Lead Generation 2.0 and ROI. I really enjoyed the session and I think because everyone has their own (strong) opinion on the subject, you could literally talk about it for hours.  I don’t think any definitive… more
Apr 05, 2017
Virtual reality is a really hot topic right now in the events and social marketing industries. Though it certainly isn’t the first time VR burst onto the scene (remember the 1990s?), it seems the technology has finally caught up enough with programmers’ imaginations for there to be a real buzz and genuine consumer interest. Like any event technology though, it’s important that virtual and augmented reality (AR) are aligned with event goals and are not simply a shiny distraction. If utilized properly, virtual experiences should seamlessly integrate into the event and help promote unique brand… more
Mar 31, 2017
Companies spend a lot of money and time creating a unique and compelling exhibit or event presence that will make them stand out and connect with potential and existing clients. There is another way to stand out and to garner attention for your company and for your brand, and that is to have someone in the company speak at the event.  Speaking at an event can seem daunting and, depending on the size and quality of the audience, some question if it is worthwhile. While you may have reasons not to speak, I would argue that there are also many benefits to your company and to you. As… more
Mar 30, 2017
Creating a great brand experience and creating great content are not distinctly different activities. A successful brand experience maximizes all the ways you can engage attendees, setting the stage for them to interact, network and share information. And as they say, content is king. Content is a natural extension of any brand experience, whether that’s the thought leadership shared during the experience itself or content that attendees generate around an event when they are inspired and engaged. It allows for a deeper, lasting connection and creates value for attendees. It is a… more
Mar 23, 2017
Custom displays are not supposed to cost much. But that's not what is reflected in the current market, where prices of many trade show displays are nearly equivalent to that of a house. It still is possible to customize your trade show display without having to pay much. Here are some of the tips you can follow to avoid spending much money for your trade show displays. You Will Need to Upgrade the Graphics Trade show displays mostly use graphic panels that can be easily interchanged. This can allow you to promote various brands and services in between the events. For you to change your booth'… more
Mar 22, 2017
One size fits all may work for hats, but it won’t work for events. Attendees expect event content – and its marketing – to address their specific needs and challenges. They won’t take the time to sift through generalized marketing to find what they’re after and they’ll likely skip your event entirely if it doesn’t resonate. So how do you speak their language, address their pain points and pique their interest? What are Attendee Personas? That’s where personas – sometimes referred to as buyer or marketing personas – can help. Personas are fictional representations of a particular audience… more
Mar 18, 2017
Just like any other check-up, understanding the health of your vendors matters because you rely on them to support and execute important aspects of your business. Your event technology vendors are no exception, since the health of their company or platform does impact your entire event ecosystem. The event technology space has been rife with layoffs, mergers and acquisitions and sun-setting of products that are currently in use by event organizers. These business decisions are not unusual, but do have an impact on your team’s strategy and goals. So how can you protect yourself from getting… more
Mar 15, 2017
Most marketers know that digital and event technology is a must-have for events and brand experiences. But did you know that it’s mission-critical for organizations looking to engage Millennials and Gen Z? In fact, 53% would rather give up their sense of smell than give up their technology. With the digital stakes so seemingly high when it comes to younger audiences, how can marketers incorporate the right mix into their events and brand experiences? Here’s a short list of event technology best practices for marketers looking to engage Millennials – while ensuring they retain all five senses… more
Mar 11, 2017
Most event marketers or exhibitors understand the importance of engaging with their attendees. But what if you took the plural “attendees” and started using only the singular form “attendee”? Imagine the impact your event would have if you were able to put your focus squarely on each individual person. One thing is certain: you would have a captivated, loyal audience and the opportunity for a serious competitive edge. With the help of touchscreen and intuitive interface technology, like the solutions from MultiTaction®, it is getting much easier to give your attendees the individualized… more
Partner Voices
Overview: The award-winning Orange County Convention Center (OCCC) goes the extra mile to make every day extraordinary by offering customer service excellence and industry-leading partnerships. From their dedicated in-house Rigging team to their robust Exhibitor Services, The Center of Hospitality brings your imagination to life by helping you host unforgettable meetings and events. With more than 2 million square feet of exhibit space, world-class services and a dream destination, we are committed to making even the most ambitious conventions a reality. In October 2023, the Orange County Board of County Commissioners voted to approve allocating Tourist Development Tax funding for the $560 million Phase 5A completion of the OCCC. The Convention Way Grand Concourse project will include enhancements to the North-South Building, featuring an additional 60,000 square feet of meeting space, an 80,000- square-foot ballroom and new entry to the North-South Building along Convention Way. “We are thrilled to begin work on completing our North-South Building which will allow us to meet the growing needs of our clients,” said OCCC Executive Director Mark Tester. “As an economic driver for the community, this project will provide the Center with connectivity and meeting space to host more events and continue to infuse the local economy with new money and expanding business opportunities.” Amenities: The Center of Hospitality goes above and beyond by offering world-class customer service and industry-leading partnerships. From the largest convention center Wi-Fi network to custom LAN/WAN design, the Center takes pride in enhancing exhibitor and customer experience.  The OCCC is the exclusive provider of electricity (24-hour power at no additional cost), aerial rigging and lighting, water, natural gas and propane, compressed air, and cable TV services. Convenience The Center is at the epicenter of the destination, with an abundance of hotels, restaurants, and attractions within walking distance. Pedestrian bridges connect both buildings to more than 5,200 rooms and is within a 15-minute drive from the Orlando International Airport. The convenience of the location goes hand-in-hand with top notch service to help meet an event’s every need. Gold Key Members The OCCC’s Gold Key Members represent the best of the best when it comes to exceptional service and exclusive benefits for clients, exhibitors and guests. The Center’s Gold Key memberships with Universal Orlando Resort, SeaWorld Orlando and Walt Disney World greatly enhance meeting planner and attendee experiences offering world-renowned venues, immersive experiences and creative resources for their events. OCCC Events: This fiscal year, the OCCC is projected to host 168 events, 1.7 million attendees, and $2.9 billion in economic impact.  The Center’s top five events during their 2022-2023 fiscal year included:  AAU Jr. National Volleyball Championships 2023 200,000 Attendees $257 Million in Economic Impact MEGACON 2023 160,000 Attendees $205 Million in Economic Impact Open Championship Series 2023 69,500 Attendees $89 Million in Economic Impact Sunshine Classic 2023 42,000 Attendees $54 Million in Economic Impact Premiere Orlando 2023 42,000 Attendees $108 Million in Economic Impact