Jan 10, 2019
The use of Virtual Reality (VR) at exhibitions is growing but so is the cost and the complexity. So how do you use VR with your exhibition and how do you do it without spending all of your budget? To find out, we’re looking at what VR is, why that matters for exhibit stand builders and how you can use VR in your booth and manage the cost. We also look at VR in use to give you some inspiration for your next event. What is VR?  Virtual Reality builds or recreates spaces digitally. What makes VR exciting is what you can do in these spaces, which is almost anything. The equipment required for… more
Jan 08, 2019
Technology evolves faster every day and that’s a great thing when it comes to the event space. This rapid innovation means there are new event technologies available at a constant pace, bringing new ways to collect data, engage audiences, manage details and more. But how can event professionals stay on top of these new offerings and figure out what best applies to their needs and challenges? Read on for our predictions on what’s ahead when it comes to digital and event technology in 2019 and beyond. Be sure to read all the way to the end, where you'll be able to cast your vote for the… more
Jan 02, 2019
Post-trade show planning often gets overlooked, but I’m here to argue that your follow-up strategy is just as important as pre-show promotion and on-site preparation. It’s important to spend as much time — if not more time — on your post-event strategy because that’s when a key phase of connecting with your attendees begins: the follow-up. A strong, clean list is the first thing you will need to build your post-show plan and target future prospects. So, gathering your booth visitors’ basic contact information during the trade show, as well as more granular data such as interactions and… more
Dec 18, 2018
If you’ve been to a trade show, you’ll know that they can be something of a labyrinth that everyone is trying to navigate in their own way. There’s booth after booth, buzzwords galore and you’ll collect a thousand business cards that need to be sorted and emailed once you get back to work. Often, you’ll email those people without a clue who they are, and you never get a response anyway. So, how do you make sure that you are meeting the relevant people and that you make a lasting impression for them? How to Create an Eye-Catching Booth Your booth is where you’re going to attract most people… more
Dec 13, 2018
Exhibitors and sponsors invest significant resources – financial and human capital – to make their presence at leading trade shows and conferences a success. In fact, event marketing budgets are on the rise as evidenced by a Bizzaboo “Event Marketing 2018: Benchmarks and Trends” report that found that 63 percent of marketers plan on making higher investments in their event, both in terms of dollars spent and number of events in which they exhibit.  One area where event budgets are growing is event technology. For instance, Bizzaboo research suggests that $50 million was invested in 2017 for… more
Dec 11, 2018
You’ve spent months, maybe even years, planning your next big conference or event. It’s one of your organization’s most significant milestones this year and also, a big opportunity to generate earned press coverage. If you want to leverage the media and PR opportunities that trade shows and events provide, make sure to do these three things.  Think Local In the past six years, my agency has managed public relations for more than 80 conferences and events hosted by Experience Grand Rapids. While the majority of these meetings and groups hosted were from outside of the Grand Rapids region,… more
Dec 06, 2018
For many larger, tech-savvy companies and event venues, when a software need arises, a similar discussion takes place: is this something we can build and maintain ourselves, or better to invest in a third-party system to meet the need?  The market for event management software - spanning everything from venue management to ticketing, analytics, marketing and more - is growing at a phenomenal rate, and a recent report estimates the market to be worth 11.06 billion by 2020.  In this piece, I’ll break down some advantages and disadvantages of each side of the buy vs. build discussion, with a… more
Dec 04, 2018
Traditional seminar spaces are a thing of the past. Replacing them are engaging, tech-enabled, bespoke spaces that are beautiful, functional and sharable. Events should feel tailored to each attendee and excite from start to finish. By rethinking what each attendee needs from your seminar space, utilizing tech-enabled furniture and understanding the need for collaboration, you can create a space that feels daring, yet completely practical.  Use these tips to create a fresh and engaging space that works for your client and your attendee.  Connect to Tech: The best technology integrates what’… more
Nov 30, 2018
All trade shows, conferences and other events primarily exist for one reason: to allow the opportunity for face-to-face selling between attendees, exhibitors and sponsors. Of course, there are other reasons for events, such as education, but a trade show is its own ecosystem and its goal is to have growth with the perfect balance of qualified attendees and exhibitors. For the purposes of this article, the word “exhibitors” also includes sponsors. How do I increase my event attendance on a consistent basis? Take a look at the four key selling points that are outlined below and you might find… more
Nov 27, 2018
In my first article, we discussed Goal Setting, Booth Design and Pre-show Marketing, which will all lay the foundation for your next trade show. Whether it is one, two, three or four days long, there is work to do. At the very least, companies are spending at least $10,000 to exhibit at a show and for the largest shows, larger companies will spend well over $1 million. That $10,000 investment to one company may be a much bigger spend to that company than the $1 million is to another. In any case, execution and ROI are vital. Therefore, the hours on the show floor and even before and after… more